2019 China Advertising Film Golden Lion Award

On the last day of the case call!!!

I believe that everyone's circle of friends has been the 91st Academy Awards list brush screen, good works will always be everyone's reviews and hot discussion. Now the opportunity has come, the Chinese film and television advertising industry Oscar - 2019 Chinese advertising film Golden Lion Award, today is a case collection day, quickly call friends, actively participate in it, together to compete for the Oscars in the advertising circle.

In fact, the performance of advertising films is different from film and television works, advertising film's main characters in addition to the film's performers, they also have to take into account the performance of the product, and their wonderful interpretation, often can also add a lot of points for the film and products.

△ Best Actor at the 2017 Golden Lion Awards for Chinese Advertising Film: Li Guangfu

Mr. Li Guangfu said in an interviewLao Zhang's Year of ReunionIn the "old Zhang" shaping, he said that the performance of advertising films is different from pure film and television works, he said: "Because this is an advertising film and television works, so pay special attention to the theme of advertising, that is, advertisers need things." If only in the surface, only pay attention to the characteristics of the characters will appear too superficial, but to excavate the cultural concept of the enterprise, involving the connotation of the enterprise. "

△ Best Actress at the 2017 Golden Lion Awards for Chinese Advertising Film: Blue Yalu

And about the film and advertising want to express the purpose, how the actors should perform, Ms. Lan Yaxuan said: this film (IDO's Remembrance Day DreamWhat I want to express is dedication and dreams, and I want to convey to you a feeling that in fact we can meet many devotees in our lives, maybe others, maybe ourselves.

▽ Click on the image to watch "A Few More Days at Home"

Best Actor at the 2018 Golden Lion Award for Chinese Advertising Film: Jin Shijie

Mr. Jin shijie argues that commercial works, like any work, need to analyze the logic behind them. He said: "To understand and analyze the brand appeal is based on the work of which sentence, which paragraph, how to pretend, how to shake, the actor to analyze the structure and purpose of advertising, to understand whether it is the hidden purpose or the purpose of the show, the means of expression is humor or depression, or show off." Understand these logics, according to these logics, the basic nature of goods and artistic creation is the same, anything is 'body', to find this 'body', you can have a proper display. "

▽ Click on the image to watch "Red Star Mei Kailong - Love Home Day ( a recliner ) " Thirty years))

Best Actress at the 2018 Golden Lion Award for Chinese Advertising Film: Huang Miyi

After participating in the variety show "The Character of the Actor", Huang Miyi recently became more and more popular, but said that she was surprised to be able to take the award, she felt that the performance still comes from life, with the feelings of life to express what the advertisement wants to express.

A lot of people think that advertising is reading advertising words, do not need any acting.

However, Li Guangfu teacher's "old Zhang" took the best male master, "Zheng Xipo" is also very popular with everyone; Who else says advertising doesn't require acting?

It's time for the actors to get back a golden lion for your acting, don't question, you are the best male/female lead in the minds of the brand owners!

-- Previous finalists review --

Best Actor 2018 finalists

2018 Best Actress finalist

Again, a work can be reported to multiple awards at the same time, unlimited works, and all successful contributions will default to the best online popularity film.

Drafted from December 10, 2018 to February 28, 2019

Today, the last day of registration,

You're so close to Oscar!

Entries must be publicly available and commercially available between 1 January 2018 and 31 December 2018, and the participating companies or individuals are required to enjoy copyright (the previous contributions are not repeatable).

Cost Description: The entry fee for each entry to a single prize is RMB 1000. 

The Organizing Committee of the Golden Lion Award for Chinese Advertising Films reserves the right of final interpretation of the above rules.

Show off your best image promotional film and take the Golden Lion home

Unconvinced, who will be the king of the 2018 short video

All you want to know about the 2019 Golden Lion contribution questions are here